Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from Natural Ferments (the “Site”).

Personal Information We Collect

When you visit Natural Ferments, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to Natural Ferments, and how you interact with the Site. We call this automatically collected information “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information on cookies and how to disable them, visit All About Cookies.

  • Log Files: These track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through Natural Ferments, we collect certain information from you, including your name, billing address, shipping address, payment information, and email address. This is referred to as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, it includes both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information to:

  • Fulfill any orders placed through the Site (including processing payment information, arranging shipping, and providing you with invoices or order confirmations).

  • Communicate with you.

  • Screen for potential risks or fraud.

  • Provide information or advertisements about our products or services when in line with your preferences.

We use the Device Information we collect to:

  • Help us screen for potential risks and fraud (particularly your IP address).

  • Improve and optimize our Site (e.g., by analyzing how customers browse and interact with the Site and evaluating the effectiveness of marketing campaigns).

Sharing Your Personal Information

We share your Personal Information with third-party services to help us use it as described above. For instance, we use Shopify to power our online store and Google Analytics to understand how customers use the Site. You can learn more about how Google uses your Personal Information here. You can opt-out of Google Analytics here.

We may also share your Personal Information to comply with legal obligations or to protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page.

To opt out of targeted advertising, you can use these links:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request corrections, updates, or deletions. To exercise this right, please contact us using the information below.

Additionally, if you are a European resident, we process your information to fulfill contracts or pursue legitimate business interests. Your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless you ask us to delete it.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and regulatory reasons.

Contact Us

For more information about our privacy practices, or if you have questions or complaints, please contact us at naturalferments@gmail.com.